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How To Use Meta Description Effectively To Gain Organic Traffic

You must have read our previous post which was about Title Tags, if not then click here to read it. Now today we are going to learn about Meta Description. Well it is not always necessary to use Meta Description but it is good habit to use it. Below i am going to focus on why you should use Meta Tags and how they will be more effective but first let’s take a look at What Meta Description are.

What Meta Descriptions Are ?

Meta Description is a short description of your post which will appear in SERP of any search engine. These are found to be best in increasing click through rates in SERP. It is recommended to use a concise description which must have some strong keywords. Although it doesn’t make any influence your search engine ranking.

Why Use Meta Description ?

As i told above, Meta Description doesn’t make any impact on search engine but it is extremely important in gaining clicks from search results. And all we know that Search Engine Traffic is priceless. So i will recommend you to use Meta Description Tags in your blogs to attract some traffic from search engine result page.

How To Use Meta Description In Your Blog

A meta description can be added in any website or blog easily just you all have to do is to copy the small snippet of code and paste it to to your blog’s/website’s html. Copy below code and paste it just below the starting oh <head> tag.
<meta name=”description” content=”Here your description will be placed but keep it below 160 characters”>
Replace the Blue with your desired description and enjoy.
Now we will check out some tips and techniques which will polish your web skills and will make you go higher and higher in search engine.

1. Recommended Length Of The Meta

According to the recommendation, meta description should contains at most 160 characters. You can make a longer description than 160 character but your rest of characters will truncated. Usually peoples use concise description of their post which should represent your whole post in short story, just like a thumbnail of an image. It is also recommended to keep meta description at least 155 characters.

2. Use Unique Description For Every Page

As a blog or website can have numerous pages/posts of different content, they should also have unique meta description tags. Unique meta description tags for every page will skyrocket your click through rates in SERP’s.

3. Use As Concise Description As you Can

As we all know that it is only description and description should be concise and understandable. Making your description concise will let visitors know what they are going to get in this webpage. Don’t only truncate it to small but also keep readability in mind because it is the only thing which is responsible for better click through rates.

4. Using Appropriate Keywords

Making a keyword rich description can be a golden chance for you to make your content visible to thousands of people and by using the above techniques you can get more click from SERP’s. As we already know that we have to maintain keyword density of 2% to avoid penalty, so never try to full your description with keywords. There is a other meta tag namely “Meta Keywords” which can be used to declare some keywords to every posts.

5. Not A Necessary Task

Well in one hand we have described the good features of using meta description but on other hand we can just neglect it. Means we can skip adding meta description for posts because when someone searches a content for a specific keyword, Search Engine arranges all the available links by keyword density, PageRank etc. Search engine will automatically generate a description of any page appeared in Search Result and show them to visitor. But there is hardly readability in those automatically generated descriptions. So it is highly recommended to use meta description with all above mentioned techniques to increase your search engine visibility.

This post is a part of SE Optimization Series and this is the second post. If you want to catch all our Series then just enter your email in top of sidebar subscription box and you will be mailed when an article is published.


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